Social Media Services

You already know that your yarn store should be online.

But you have a store to run.

Let me help you build and maintain your online presence.

The internet has so much to offer your business, but it can also be an infernal black hole. How to manage a physical store and the many social networking sites that your customers frequent?

That’s where I come in. A knitter for 30 years, I work for an independent craft publisher, have worked in one of the oldest and largest yarn stores in the U.S., and have broad experience with moderating groups on Ravelry, writing blogs, navigating Facebook and Twitter, and recording podcasts.

Choose from the services listed below. Then contact me to customize a social media package that is just right for your store.

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Services offered

Download PDF of this rate sheet.

Store blog…. $150 start-up fee + $50/week

Basic package includes creating a stylish, professional blog on WordPress or Blogger; entertaining, once-weekly, 500-word posts about new products, store events and classes; once-weekly communication with your store.

Optional extras:

• Biweekly blog posts……….. additional $25/week
• Longer blog posts tying industry trends to store products and events……….. additional $10/post of this type
• Blog posts involving sample knitting or other product sampling……….. additional $20/post of this type
• Subscribe to up to 20 customer blogs and comment on one of their posts each week……….. additional $20/week

Ravelry account and fan group…. $100 start-up fee + $60/week

Basic package includes creating a store account on Ravelry.com; creating a fan group for your store; inviting customers to join fan group; moderating that group’s discussion forum; initiating new discussion topics twice weekly about products, store events and classes, and customer projects; daily message to store to notify you of member questions and comments.

Optional extras:

• Host knitalongs……….. additional $100 per knitalong
• Comment on 10 customer projects per week……….. additional $15/week
• Follow industry trends on Ravelry and provide weekly update to store……….. additional $30/week

Facebook fan page…. $75 start-up fee + $40/week

Package includes creating a Facebook fan page for your store; sending invitations to customers on your store e-mail list to join group; daily post about store events, new products; daily message to store to notify you of member questions and comments.

Twitter feed…. $75 start-up fee + $40/week

Basic package includes setting up a store Twitter account; twice daily “tweets” (posting to Twitter), daily message to notify you of questions to or comments about the store.

Optional extras:

• Follow industry trends on Twitter and provide weekly update to store……….. additional $30/week

20% discount when multiple packages purchased.